Monday, November 19, 2012

Classification of Stakeholders


Classification  of Stakeholders

Classification 1
Internal stakeholders
Employees, management

External stakeholders
The government, local government, the public, pressure groups, opinion leaders

Connected stakeholders
Shareholders, customers, suppliers, lenders, trade unions, competitors




Classification 2
Direct stakeholders
Those who know they can affect or are affected by the organisation’s activities – employees, major customers and suppliers

Indirect stakeholders
Those who are unaware of the claims they have on the organization or who cannot express their claim directly- wildlife, individual customers or suppliers of a large organization, future generations


Classification 3
Narrow stakeholders
Those most affected by organisation’s strategy- shareholders, managers, employees, suppliers, dependent customers

Wide stakeholders
Those less affected by the organisation’s strategy – government, less dependent customers, the wider community


Classification 4
Primary stakeholders
Those without whose participation the organization will have difficulty continuing as a going concern, such as customers, suppliers and government (tax and legislation)

Secondary stakeholders
Those whose loss of participation won’t affect the company’s continued existence such as broad communities


Classification 5
Active stakeholders
Those who seek to participate in the organisation’s activities. Stakeholders includes managers, employees and institutional investors, but may also include other groups not part of an organization’s structure such as regulators or pressure group

Passive stakeholders
Those who do not seek to participate in policy-making such as most shareholders, local communities and government


Classification 6
Voluntary stakeholders
Those who engage with the organization voluntarily – employees, most customers, suppliers and shareholders

Involuntary stakeholders
Those who become stakeholders involuntarily – local communities, neighbours, the natural world, future generations


Classification 7
Legitimate stakeholders
Those who have valid claims upon the organisation

Illegitimate stakeholders
Those whose claims upon the organization are not valid


Classification 8
Recognized stakeholders
Those whose interests and views managers consider when deciding upon strategy

Unrecognized stakeholders
Those whose claims aren’t taken into account in the organisation’s decision making – likely to be very much the same as illegitimate stakeholders


Classification 9
Known stakeholders
Those whose existence is known o the organisation

Unknown stakeholders
Those whose existence is unknown to the organisation (undiscovered species, communities in proximity to overseas suppliers)



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